Thursday, February 9, 2012

P&G's New Marketing Strategy

So let me get this straight. P&G are cutting the marketing dept (see link below) that was responsible for one of the best ads EVER that advertises probably the worst product on the globe (unless you’re an old bloke caught in a 1970s time warp). Who do they think is responsible for the campaign? Does this not highlight that people outside the involvement of ads don’t understand the creative process?

P&G are claiming that ‘it’s free to advertise on Facebook’, but far as I remember, ads on Facebook aren’t free (but that’s a media issue not a creative one). I’d love to know how their $22 billion breaks down as far as media spend vs creative is concerned. True, digital is a very important media, but no different from press, TV, outdoor or direct mail, in as much as if the message you are saying has no interest to the public, you are wasting your money.

At the end of the day, products need to be different from each other (even though they are the same). What makes one shampoo different from the other – it’s public image that’s what.

I’m on a horse.

Now, that's better!

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